Always back up your NVRAM (IMEI) before flashing if possible. This guide mentions it briefly, but it deserves a bigger warning.
Once the firmware flashes successfully:
To fix this:
Clear, step-by-step, but read everything before starting. How to Unbrick INFINIX Hot 40 Pro
A "bricked" state does not always mean permanent hardware damage. In most cases, the INFINIX Hot 40 Pro can be resurrected using specific firmware flashing tools. Always back up your NVRAM (IMEI) before flashing if possible
If your phone is stuck on the XOS logo (bootloop), you can often fix it by wiping the cache or performing a factory reset via the built-in Recovery Mode. How to Unbrick INFINIX Hot 40 Pro