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In more recent years, particularly after being taken over by the Mathrubhumi group in 2010, the magazine transitioned into a specialized publication focusing on adult health, romance, and lifestyle.

One of the significant contributions of Muthu magazine has been its promotion of experimental literature. The magazine has featured works by writers who have pushed the boundaries of traditional Malayalam literature, experimenting with new forms, styles, and themes. This has helped to keep Malayalam literature fresh and vibrant, ensuring its continued relevance in the modern era.

in Tamil in 1971, also achieved cult status in Kerala under the Malayalam titles Irumbukai Mayavi Urukkukai Maayavi Regal Publishers: While Muthu Comics is a Tamil brand, Regal Publishers