Phir Bhi Dil Hai Hindustani Index -

Traditional indices measure things (goods, services, money). The Hindustani Index measures potential energy . An Indian citizen, despite corruption, pollution, and bureaucracy, wakes up every morning believing that today might be the day they strike gold. This irrational optimism is a liability in a balance sheet but an asset in a growth story.

At the heart of the film is a story about two rival television reporters, Ajay Bakshi (Shah Rukh Khan) and Ria Banerjee (Juhi Chawla). In the late 90s, the concept of 24-hour news channels and sensationalist reporting was just taking root in India. The film satirizes this "TRP race" long before it became a national conversation. phir bhi dil hai hindustani index