If you look back at promotional materials for the shoes, or the apparel lines worn by athletes during the 1992 Olympics and the early days of NBA dominance, you will see Adihaus Ps at work. It was frequently used in all-caps, often paired with the iconic triangular Adidas logo (the "Trefoil" or later the "Performance" mountain logo).
Optimized for strong readability across various mediums, from small product labels to massive stadium banners. Role in Adidas Brand Identity Adihaus Ps Font
To understand Adihaus Ps, one must first look at its creator. As the name suggests, the font is intrinsically linked to . During the late 1980s and throughout the 1990s, Adidas underwent significant shifts in branding. As they moved to compete with the rising tide of streetwear and basketball culture, their visual identity needed to evolve from the classic, clean lines of the 70s to something bolder and more impactful. If you look back at promotional materials for