Model Template Example - Barringer Ireland Business

The various ways the company makes money (e.g., subscriptions, product sales, or commissions). Cost Structure:

This segment addresses how the business will earn money and sustain itself over time.

The power of the Barringer/Ireland model is revealing and gaps . barringer ireland business model template example

Example Application: GreenFork relies on a proprietary logistics algorithm that optimizes delivery routes to reduce carbon emissions (Core Competency). It also holds exclusive contracts with three major regional organic cooperatives (Strategic Asset). Financials

This pillar identifies the unique internal assets that make execution possible. The various ways the company makes money (e

Example Application: Meals are prepped in a central certified kitchen following strict organic standards (Production). The product is sold primarily through a mobile app and delivered via electric bikes (Channels). Key partners include the organic farm co-ops and a sustainable packaging manufacturer (Key Partners).

Developed by Bruce R. Barringer and R. Duane Ireland in their seminal text Entrepreneurship: Successfully Launching New Ventures , this model offers a granular roadmap for assessing the viability of a business opportunity. Unlike the Canvas, which focuses heavily on value creation and delivery, the Barringer Ireland template places equal weight on the foundation of the business and its financial viability. Example Application: Meals are prepped in a central

If you want to use this template for your own startup (e.g., a SaaS, a restaurant, a consulting firm), follow this practical framework:

This category defines the foundational competitive approach of the business. The guiding purpose or vision.