PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
For users, accessing these sites in 2018 carried significant risks, including malware exposure and participating in illegal distribution networks that harmed the financial stability of regional film industries. of movie distribution in India or how official streaming services have changed piracy trends?
While the site offers free content, it carries significant risks:
The year 2018 was a watershed moment for the online piracy ecosystem in India. While global giants like Netflix and Amazon Prime Video were aggressively expanding their libraries, a significant portion of the Indian audience still relied on a shadow network of websites to watch the latest Bollywood, Hollywood, and regional language films. At the center of this network was a name that sent ripples through the film industry: . Ok Khatrimaza-com 2018
In 2018, a single movie ticket in a metropolitan city cost between ₹300 and ₹1000. Meanwhile, a mobile data plan in India was becoming dirt cheap thanks to the Jio revolution. Paying for content felt unnecessary to a large demographic when a site like Khatrimaza offered the same movie for free (albeit illegally).
Search queries like "Ok Khatrimaza-com 2018" were among the most typed phrases on Google during that year. The addition of "Ok" (often a typo or variant of "www") and the specific suffix "2018" pinpoints a specific era—a time when the website was at its operational peak, surviving domain bans, court orders, and relentless ISP blocks. For users, accessing these sites in 2018 carried
focused on promoting official distribution and cross-border cooperation to combat the economic drain caused by unauthorized access.
: These sites often use aggressive and malicious ad infrastructure. Users may encounter malware, phishing attacks, or intrusive pop-ups that can compromise device security. While global giants like Netflix and Amazon Prime
: New Hindi films often appear on the site shortly after their theatrical release.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
