System -2012- | Creativelive - The Real Kids Event

The premise was simple yet radical for the time: Instead of chasing families to the park for a 60-minute session that resulted in three sales, why not bring a massive, pop-up "event" to a school, daycare, or sports club?

The Real Kids Event System with Lori Nordstrom | CreativeLive

Strategies to reach new market segments, from home-based studios to established businesses. CreativeLIVE - The Real Kids Event System -2012-

If you are trying to today, would you like help with: Finding a modern alternative or updated course for 2026? Developing a marketing plan for your own portrait events? Specific technical tips for high-volume child photography? Upcoming Live Classes - Creative Live

However, the System is timeless. The psychology of the 90-second shoot, the bribery flow, the school partnership contracts, and the "viewing appointment" sales script are still 100% applicable. The premise was simple yet radical for the

Let’s be honest: A direct 2012 replay feels dated. The cameras used (Canon 5D Mark II, Nikon D700) are obsolete. The clothing styles for kids (chevron, mustaches, owl prints) are cringey by 2025 standards.

What made the broadcast legendary was the transparency. The instructors didn't use models. They used actual, live, wiggly kids from a local Seattle daycare. There was crying. There was a kid with a runny nose. There was a toddler who refused to sit. Developing a marketing plan for your own portrait events

The 2012 CreativeLIVE course taught photographers how to:

The system focuses on creating a "boutique" experience that can be applied by anyone from a home-based photographer to a large studio owner to reach new market segments. 🎨 Core Components of the System

Enter CreativeLIVE. Founded in 2010, the platform had already disrupted the industry by broadcasting live, three-day workshops for free (paying for the replay). They brought in titans like Chase Jarvis and Jasmine Star. But in 2012, they turned the spotlight on a niche that everyone thought was too chaotic to be profitable: photographing kids.