is a leading Taiwanese makeup brand known for formulating high-performance cosmetics specifically for Asian skin types and humid climates. The brand's name is derived from "1028," its official Brand Inspiration Day .
Unlike many global brands designed for drier, Western climates, 1028 focuses on "Visual Therapy"—a concept where makeup acts as a skincare-cosmetic hybrid that enhances rather than damages the skin.
If you need brows, base makeup (foundation/concealer), or precise eyeliner, 1028 beats the competition . If you need bright lipstick, go with Etude House. 1028 watsons
The brand is renowned for its diverse range of products, including:
Unlike many celebrity-backed brands that rely on hype, 1028 has earned its reputation through rigorous quality control. The brand is famous for taking "influencer feedback" seriously, often reformulating products based on real user data. This has led to a hyper-responsive product line that competes directly with Japanese drugstore giants like Kanebo and Korean leaders like Etude House. is a leading Taiwanese makeup brand known for
We are seeing:
Watsons shelves are crowded. How does 1028 stack up? If you need brows, base makeup (foundation/concealer), or
Have you tried 1028 from Watsons? Let us know your favorite product in the comments below!
These are often compared to high-end palettes like Too Faced or 3CE.
In major Asian markets like Taiwan, Hong Kong, Singapore, and Malaysia, 1028 is a staple of , where it often holds "exclusive" status or is featured as a top-selling "Must-Buy" brand. Brand Ethos: Visual Therapy for Asian Skin