[extra Quality] - Business Environment Mbs 2nd Sem Notes

This is often the most overlooked. Changes in lifestyle, demographics, and values (like the shift toward sustainability) dictate what people actually want to buy.

✅ PESTEL Analysis (Political, Economic, Social, Tech, Environmental, Legal) ✅ Emerging trends in the global market ✅ Corporate Social Responsibility (CSR) & Ethics ✅ Industrial Policy & Regulatory Frameworks Business Environment Mbs 2nd Sem Notes

Your should not be a collection of facts, but a toolkit for analysis. This is often the most overlooked