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Today, brands want to meet you where you are, which is usually social media. Instead of investing thousands in a bespoke game hosted on their own site, marketing budgets shifted to Instagram filters, TikTok challenges, and short-form video content. The cost-per-engagement on a social media campaign is often easier to track than the vague brand uplift of a browser game.

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Beyond the technology, the strategy of advertising changed. In the 2000s, a brand wanted you to stay on their website. "Stickiness" was the metric. If you spent 30 minutes playing a Pilsner Urquell game, you were building brand loyalty. Today, brands want to meet you where you

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