Letspostit - Abby Mccoy - The Music Video Shoot...

By lunch on Day 1, Mira pulled her aside. “Abby, the band’s label needs a teaser by 6 PM. I don’t have time to chase you. Where’s the BTS clip of Jax learning the choreography?”

Throughout the shoot, the team encountered a few unexpected challenges, including a sudden rainstorm that threatened to disrupt filming. However, with quick thinking and flexibility, they were able to adapt and continue with the shoot, incorporating the rain into the video and making it a fun and memorable part of the final product.

Abby McCoy has never been a typical pop star. Known for her gritty lyricism and refusal to use auto-tune, she has built a loyal fanbase (affectionately called the "McCoy Mob") on the promise of raw reality. So, when she pitched the concept for her new single "LetsPostIt" to director Marcus Vane, the industry was baffled.

Abby finished Day 3 with zero missed shots. Jax asked for her number. Mira hired her for the next three videos. And the animatronic wolf? It malfunctioned during the final scene—but Abby captured the whole hilarious, unscripted moment on a card labeled Bloopers (Priority) . LetsPostIt - Abby McCoy - The Music Video Shoot...

The audience preferred the mess.

She proved that a music video doesn’t have to be a perfect three-minute commercial. It can be a three-day confessional, a broken robot arm, a hoarse voice at 3 AM, and a community watching it all unfold in real time.

Inside, she made five columns: To Film , Filmed (Unedited) , To Edit , Ready for Client , Archived . By lunch on Day 1, Mira pulled her aside

Abby McCoy worked closely with her director to plan out every detail of the shoot, from wardrobe and styling to choreography and camera angles. The goal was to create a music video that would be visually stunning, engaging, and true to the spirit of the song.

Next time you’re on a chaotic project (music video, event, group assignment), don’t just “take notes.” Build a board. One card per task. Attach everything. Tag people. Move cards from “To Do” to “Done.” That tiny act of moving a card will give you more peace than any sticky note ever could.

She grabbed the dancer’s hand, looked directly into the live camera (which had 12,000 concurrent viewers at that moment), and said: "This is the part where we pretend nothing is wrong. But we don't do that here." Where’s the BTS clip of Jax learning the choreography

Abby froze. She’d filmed it. But which card? Which folder? Her laptop desktop was a graveyard of “final2.mov” and “newfinal_REAL.mov.”

The video features Abby McCoy and her friends in a series of fun and creative scenarios, showcasing the ups and downs of social media and online posting. From the opening shot of Abby McCoy taking a selfie to the final sequence of the group dancing in the park, the video is a non-stop entertaining ride.