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To understand the current revolution, one must first acknowledge the historical context of erasure. In classical Hollywood, the "aging actress" was a tragedy to be hidden. Actresses like Bette Davis and Joan Crawford fought viciously against the studio system that discarded them after 40, taking on roles that often grotesquely exaggerated their age or desperation. According to a 2018 study by the Annenberg Inclusion Initiative at USC, of the top 100 grossing films between 2007 and 2017, only 11% of protagonists or co-leads were women over 45.

Let’s debunk the myth: movies about older women don’t make money. The data says otherwise. The Proposal (Sandra Bullock, 45 at release) made $317 million. Mamma Mia! Here We Go Again (featuring Meryl Streep, 69, and Cher, 72) made $395 million. Everything Everywhere All at Once (Michelle Yeoh, 60) made $143 million on a $25 million budget.

The MILF fantasy often involves a degree of taboo, playing on the idea of being attracted to someone who might be considered 'off-limits' according to traditional social norms.

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