Social media has played a significant role in shaping Indonesian entertainment, with platforms like YouTube, TikTok, and Instagram providing a space for creators to share their content. Popular Indonesian YouTubers like Atta Halilintar and Baim Wong have built massive followings, while TikTok creators like Indonesian dancer, Ayu Ting Ting, have gone viral with their entertaining videos.

Some of the most popular Indonesian videos on YouTube include:

For years, Indonesian audiences were fed dubbed Korean dramas or English-language films. The current wave of homegrown content succeeds because it reflects keseharian (daily life). Whether it is a video about struggling to pay for warteg (street food stall) or a drama about a nasi goreng seller finding love, the most popular videos are grounded in Indonesian urban and rural reality.