Penthouse Hong - Kong Magazine

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Penthouse Hong Kong Magazine is aimed squarely at the affluent and discerning individual who craves the finer things in life. With a focus on Hong Kong and Asian readers, the magazine's target audience is made up of high-income earners, business leaders, and entrepreneurs who are interested in luxury lifestyle, travel, fashion, technology, and art. Penthouse Hong Kong Magazine

The expat population thinned out after the 1997 handover and the 2003 SARS crisis. The new generation of local wealthy men preferred digital content or the more discreet world of "saunas" and "massage parlors" over a magazine on their coffee table. Follow us for a taste of the high life in Hong Kong

Hong Kong newsstands rely on high foot traffic. As magazine sales declined, distributors demanded higher margins. The glossy paper and printing costs of Penthouse were exorbitant. The expat population thinned out after the 1997

The 2000s were brutal for print adult media. The rise of the internet, specifically high-speed broadband and tube sites, made the concept of paying $80 HKD for a static magazine absurd. However, Penthouse Hong Kong had specific local challenges that killed it faster than its U.S. parent.