Kimberly Brix Guide

Look at your last email or sales page. Count how many times you use the word "I," "We," or "My." Then count how many times you use "You" or "Your." Brix suggests a ratio of 80% "You" to 20% "I." If you are talking about yourself, you are losing the sale.

Go to your website homepage. Remove every adjective. Remove the words "amazing," "incredible," "life-changing," and "revolutionary." Now, read what is left. If what is left doesn't explain what you do, you have a fluff problem. kimberly brix

The breaking point came on a Tuesday. Kimberly had just turned seventeen. She came home from school to find Aunt Clara sitting at the kitchen table, a yellowed envelope in her hands. “This came for you,” Clara said, sliding it across the cracked linoleum. Look at your last email or sales page