According to a recent survey by CareerBuilder, 70% of employers use social media to screen candidates before making a hiring decision. But here is the statistic that changes the game:

The future of social media content is likely to be shaped by a range of factors, including technological advancements, changes in consumer behavior, and shifts in the global economy. Here are a few trends that are likely to shape the future of social media content:

LinkedIn's green banner is fine, but it is passive. The best way to signal availability is to publish a post that says: "I have officially been at Company X for three years. I am proud of shipping Y product. Now, I am looking for my next challenge where I can apply Z skill. Does anyone know a hiring manager at [Target Company]?"

The relationship between social media content and career progression is no longer nuanced; it is direct. Here is how to master that relationship, avoid the pitfalls, and weaponize your online presence for professional gain.

Start with a bold statement or a question that addresses a common industry problem.