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Mass communication refers to the process of creating, sending, receiving, and analyzing messages to a large audience through various media channels. In India, mass communication has become an integral part of our daily lives, influencing our thoughts, attitudes, and behaviors. The country has witnessed significant growth in the media industry, with the emergence of new television channels, radio stations, and digital platforms.

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Mass Communication in India : Kumar, Keval J.: Amazon.sg: Books Mass communication refers to the process of creating,