Coca-Cola Canada denied this. The RCMP closed their file. But in 2001, a CBC investigation found three verified Hi-C boxes (unopened, from 1996) containing a pair of dice and a note that read: “You lost. Pay up.”
Late 2023 – Mid 2024 Key Figures: Anonymous high-roller gamblers (“Dice Players”), Canadian crypto influencers, and a meme coin promoter. Trigger Event: A series of suspiciously large wins on a “Dice” game on Stake, followed by an unverified claim that a Canadian influencer used a loonie (CAD $1 coin) as a “good luck charm” to win millions, which then sparked a pump-and-dump scheme around a “Loonie” meme coin . dice hi-c loonie scandal
However, the "Hi-C Loonie" method was subtler. It involved a collaborative effort between the house and specific players. The game would run legitimately until a "mark" (a wealthy, unsuspecting player) began betting heavy. Once the pot was substantial, the mechanic would execute the switch. Coca-Cola Canada denied this
The Ontario Securities Commission (OSC) later issued a warning about “gambling-themed meme coins” but did not name Hi-C due to jurisdictional issues (he claimed residence in the Cayman Islands during the stream). Pay up
by Loonie featuring Hi-C. While the song's title and lyrical themes were provocative, the artists maintained it was a professional collaboration and not a reference to any real-world scandal. The 2025 Legal Controversy
So the next time you buy a juice box, shake it first. If it rattles like a pair of dice, don’t roll them. You’ve just found the ghost of the greatest scandal Canada never officially admitted to.