Damad Ji -2023- | Besharams Original

The line “Damad ji, aankhen kahan ghuma rahe ho?” (Son-in-law, where are you rolling your eyes to?) became a trending audio for videos of uncles staring at buffet tables or men caught checking out someone’s outfit at weddings.

: The narrative focuses on the internal and external conflicts that arise when traditional family boundaries are crossed. Consequences of Secrecy Damad Ji -2023- Besharams Original

The official video (directed by an uncredited member of the collective) leans into lo-fi, DIY aesthetics: The line “Damad ji, aankhen kahan ghuma rahe ho

: A significant portion of the drama involves the psychological and social pressures of maintaining secrets within a shared living space. Dramatic Tension Dramatic Tension The "2023" version of Damad Ji

The "2023" version of Damad Ji is technically a remaster/reimagining of an older folk concept. Historically, teasing the groom ( Damad ) is a staple in Punjabi and Urdu traditions. However, the Besharams team took this centuries-old tradition and injected it with a 2023 Hip-Hop/Trap heartbeat.