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He blinked. “That’s… not our lane.”
Another reader, Dr. Meera Iyer, a microbiologist in Bengaluru, adds:
When you remove fashion and style from a women’s magazine, what remains? In the case of NAARI Magazine Rai, a formidable arsenal of content that empowers rather than objectifies. Here is what readers actually get: NAARI Magazine Rai Sexy No Bra Saree Open Boobs...
For fifteen years, NAARI Magazine had been the undisputed queen of Indian periodicals. Its tagline, “Har Aurat Ki Awaaz” (Every Woman’s Voice), was printed in gold foil on a glossy cover that featured, without exception, a Bollywood starlet in a lehenga worth more than a small car.
There were no “10 Ways to Tie a Dupatta.” No “Monsoon Skincare Secrets.” No “Celeb-Inspired Workwear.” He blinked
She closed the proof.
For the uninitiated, this might sound like a misstep. After all, women’s magazines have been synonymous with glossy fashion spreads for over a century. From Vogue to Cosmopolitan , the pillars have always been beauty, style, and shopping. So why would a magazine named NAARI (meaning "woman" in Sanskrit and many South Asian languages) deliberately abandon the very genres that supposedly define the feminine press? In the case of NAARI Magazine Rai, a
“Exactly,” she said. “We’ve become a catalog. Women are burning their bras, running companies, surviving violence, and we’re telling them which lipstick hides fatigue? No more.”