Why do we refuse to imagine The Unthinkable? The answer lies in the architecture of the human brain.
The Unthinkable is not merely the impossible. It is the inevitable that we have dressed up in the costume of impossibility to keep ourselves sane. It is the phone call at 3:00 AM. The negative space on the balance sheet. The diagnosis that begins with “We need to sit down.”
Every leader, parent, and citizen should ask themselves three questions each quarter:
Psychologists have long identified a phenomenon known as . When faced with a potential catastrophic event, the human mind instinctively assumes that because the disaster has never happened to us before, it never will. We believe our house will never burn down. We believe our child will never go missing. We believe the market will always recover in three months.
Great leaders, resilient families, and durable people do something small but radical: they mentally rehearse the unthinkable.
Why do we refuse to imagine The Unthinkable? The answer lies in the architecture of the human brain.
The Unthinkable is not merely the impossible. It is the inevitable that we have dressed up in the costume of impossibility to keep ourselves sane. It is the phone call at 3:00 AM. The negative space on the balance sheet. The diagnosis that begins with “We need to sit down.”
Every leader, parent, and citizen should ask themselves three questions each quarter:
Psychologists have long identified a phenomenon known as . When faced with a potential catastrophic event, the human mind instinctively assumes that because the disaster has never happened to us before, it never will. We believe our house will never burn down. We believe our child will never go missing. We believe the market will always recover in three months.
Great leaders, resilient families, and durable people do something small but radical: they mentally rehearse the unthinkable.
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