Marius Masalar
It’s for the copywriter who wants to stop blending in.
What I Learned from Ben Settle’s Email Players Issues 1–15 (The “Uncomfortable” Education)
It’s them.
Your house is rotten. Body: "If you live in [City], there is a 70% chance your porch pillars are hollowed out by termites right now. I’m driving to 3 houses tomorrow to fix this. Reply with your address if you want to see if yours is one of them."
Issue #7 features a case study on using cartoonish villainy to stand out. Settle argues that everyone is terrified of offending anyone, so they sound like robots. He suggests adopting a "character" in your emails—one that is slightly narcissistic, highly opinionated, and brutally honest. Ben Settle - Email Players 1 - 15
How? Write better emails. More specific emails. More entertaining emails.
I recently re-read issues of Email Players . And while most newsletters feel fluffy or recycled, these issues are dense with contrarian gold. It’s for the copywriter who wants to stop blending in
The reply rate was 34%. He booked out his month.
Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.” Body: "If you live in [City], there is
Can a print newsletter be profitable? - with Ben Settle - Mixergy