In an age of Agile, Lean, and VUCA (Volatility, Uncertainty, Complexity, Ambiguity), Mintzberg’s critique is more relevant than ever.
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Mintzberg argues that planning is about analysis , while strategy is about synthesis . You cannot systematize the creation of a breakthrough idea any more than you can schedule the moment you fall in love. In an age of Agile, Lean, and VUCA
The traditional model rested on three assumptions, which Mintzberg calls “the fallacies of planning”: Legal sources include: Mintzberg argues that planning is
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Planners love hard data. But breakthrough strategies often rely on soft data: hunches, tacit knowledge, customer whispers, and peripheral vision. Formal planning filters out the qualitative in favor of the quantitative. As a result, companies optimize their current business model to death while missing disruptive shifts.