Anitta recorded in Portuguese, Spanish, and English in 2017. This trilingual approach was rare for a Brazilian artist and showed intentional market segmentation.
While “Vai Malandra” was the December knockout, Anitta spent the rest of 2017 experimenting with her sound and image. She released a series of EPs and singles that showed her versatility: anitta 2017
2017 was chaotic, colorful, and controversial. It was the year of the Vai, malandra girl. It was the year of check the beat, uh, vai, tropa... . Let’s break down why Anitta’s 2017 was the most pivotal chapter in her rise to eventual world domination. Anitta recorded in Portuguese, Spanish, and English in 2017
Released in May, this was her first single entirely in Spanish, specifically aimed at the burgeoning Latin market. She released a series of EPs and singles
By the end of 2017, Anitta had effectively positioned herself as a trilingual artist. She managed to achieve what few Brazilian artists had: maintaining her core "funk" identity while successfully navigating the global pop and reggaeton landscapes. surrounding "Vai Malandra" or how her Netflix docuseries eventually covered this period?
Produced by the iconic duo Tropkillaz, the track sampled “Tropa de Elite” by DJ Betinho and MC Bin Laden, turning a funk carioca anthem into a mainstream pop monster. But the song wasn’t the only story—the music video was. Directed by Terry Richardson (controversial even then), the video was shot in the Vidigal favela in Rio de Janeiro. It featured everything from quad bikes to American rapper Pabllo Vittar (another rising star) dancing in a thong made of baby dolls.