Statistics allow the public to distance themselves. ("That happens to other people.") Survivor stories erase that distance. When a young man hears a peer describe his battle with anorexia, the disorder ceases to be a "girl problem." When a CEO hears a veteran describe PTSD, it ceases to be "weakness."
And if you are an advocate building a campaign, remember this: Do not chase the viral moment. Chase the quiet moment where one person, alone in the dark, hears a story that sounds like their own and finally whispers, "I need help." indian school girls xxx rape video
To maximize the impact of survivor stories and awareness campaigns, it's essential to follow best practices: Statistics allow the public to distance themselves
Notable examples of successful awareness campaigns include: alone in the dark