Ideally, a Double Dhamaal Index (DDI) would be a weighted basket of assets that meet three strict criteria:

Perhaps the most important metric. In Double Dhamaal , actors don’t deliver lines—they scream them. The index measures the average decibel level of dialogue delivery divided by the number of genuinely clever puns. Double Dhamaal has a VOWR of infinity, as clever puns are virtually non-existent.

Upon release in June 2011, Double Dhamaal was crushed by critics. The Times of India gave it 2 stars, calling it "a loud, exhausting experience." Rediff wrote that "the comedy is forced, the jokes are stale, and the actors try too hard." Audiences who loved the first film felt betrayed. The Double Dhamaal Index was, initially, a pejorative term.