We live in the era of the podcast and the breakdown. Everyone is explaining their process. Karan Aujla’s IDK HOW is a rebellion against that. The music video serves as a 3-minute reminder that true talent doesn't require a manual.
If you haven’t seen the video yet, the premise is deceptively simple. Unlike the high-gloss, big-budget narratives of Dubai sportscars or Spanish villas, the IDK HOW video strips things back. Directed by a visionary team that understands minimalist aesthetics, the video places Karan Aujla in moody, low-lit environments—abandoned warehouses, neon-drenched alleys, and solitary studio spaces.
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