Who Gets What And Why The New Economics Of Matchmaking And Market Design Updated Jun 2026

"Who Gets What — and Why" is a book by , a Nobel Prize-winning economist, that explores the fascinating field of market design . Unlike traditional commodity markets where price is the only factor, Roth focuses on matching markets , where you cannot simply buy what you want—you also have to be chosen. Core Concepts

The book breaks down how economists act as "engineers" to fix broken markets by focusing on three essential requirements: "Who Gets What — and Why" is a

However, thickness creates its own problem: congestion. How do you process all those applications, preferences, and offers without gridlock? How do you process all those applications, preferences,

In a world where technology and data-driven decision-making have become the norm, it's fascinating to explore how these advancements are transforming the way we approach matchmaking and market design. The concept of matching people, goods, and services with each other has been around for centuries, but the modern economics of matchmaking and market design are revolutionizing the way we think about these interactions. The answer lies in a quiet but profound

The answer lies in a quiet but profound revolution in economic thought. Over the past three decades, a branch of economics known as has moved beyond the question of price to investigate the mechanics of matching . The central question of this field is captured elegantly in the title of Nobel laureate Alvin Roth’s seminal work: Who Gets What—and Why.